Top 5 Influencer Marketing Platforms in India
In this rapidly growing digital era, influencer marketing has become a go-to strategy for marketers who wish to run successful digital marketing campaigns and reap great results. The wave of influencer marketing started when western companies shifted their focus on micro-marketing to develop a direct dialogue with their target audience. The social media influencers were the key drivers of this shift.
Indian companies too, in the last 2-3 years, have proactively reached out to influencers to leverage their popularity to promote their products and services.
If you stumbled upon this blog while looking for top influencer marketing platforms, you will learn much more than that. For starters, we’ll cover some basics. Stay with us!
Who is an influencer?
Well, we know that you know who influencers are. But do you know what role they play in marketing strategies? Influencers with their large followings help brands reach out to their audience and garner marketing results in a short period.
What is an influencer marketing platform?
With the rapidly growing demand for influencer marketing in business strategy plans, many companies are taking this route, but collaborating with influencers is not as simple as it may sound. This is where influencer marketing platforms come into the picture. They act as a bridge between influencers and companies and help both of them to plan and execute successful influencer marketing campaigns. These influencer marketing platforms act as your partner in creating highly engaging platforms and meet your marketing goals most effectively.
Did you know? The influencer marketing industry is expected to grow at a CAGR of 25% to reach INR 2,200 cr by 2025. This means more and more companies are now taking this route, and influencer marketing platforms are helping them achieve their marketing goals
Now that we have covered the basics, let’s take a look at the top influencer marketing platforms in India.
Small-scale influencer marketing platforms in India are for those marketers who have a low budget for influencer marketing. They have limited demands and short-term association plans with influencers. For clients like that, influencer marketing platforms get them in touch with small influences with 10 to 15k followers.
Medium-scale influencer marketing platforms cater to those influencers with 200 to 300k followers. These platforms help brands to connect with influencers from their niche and plan campaigns that match their briefs.
Then comes large-scale influencer marketing platforms like ClanConnect, which has a large pool of small to large influencers. They help you reach an audience on a global level and boost the effectiveness of your marketing campaigns.
Key takeaway!
We know it’s really hard to find the right influencers whenever planning a marketing campaign, but that’s where we come into the picture. Influencers are the new key drivers who hold the power to take your brand to the heights of success. So take the next big step in marketing your products and services to your target audience to the very last leg and reap great rewards.
