Daniel Klibanoff – Improve Communication and Customer Relationships with Direct Marketing Campaigns
One of the biggest advantages of direct marketing is that its results are directly measurable, and the results that you get from one campaign can boost the performance of your next one. This is because the ads from direct marketing are connected to customer actions, as business owners are able to see the number of people that completed that action and what prompted them to take that action. This means you will get feedback as to what worked for your campaign and what did not to guide you for your next ad campaign. You can effectively calculate the returns on investment for every action per cost, views, and other factors as direct marketing gives you many objective data.
Daniel Klibanoff – Reach out with the right promotion or offer to your customers
Daniel Klibanoff is an esteemed specialist in direct marketing and a serial entrepreneur based in Asheville, North Carolina, with more than 32 years of valuable experience in assisting his business clients in churning out more revenue with their marketing and data campaigns. He began his own journey as an entrepreneur in 1982 with only $500 in his pocket and steered the company to become one of the region’s most established names in data and marketing solutions. His clients include top names like Chase Manhattan Bank, AARP, Citibank, and several others.
Currently, he is the CEO and the President of Multimedia Lists Inc, a prominent company in the field of multi-channel data and audience solutions for global advertisers. He is known for his highly innovative and creative skills when it comes to generating revenue for his business clients. He completed his marketing studies at the University of Alabama and has a BS degree.
Establish long-lasting customer relationships for your business
According to him, direct marketing helps you to establish potent relationships with your future customers as you are directly communicating with them. Unlike indirect marketing, there are no third -parties involved in spreading your message to the targeted audience like digital media, etc. You need to conduct research and segregate your customers into groups so that the right offers are sent to them.
Reach out to potential customers interested in your product or service
In indirect marketing, you have your products or services promoted to generic customers. Some might not be interested in the offer you promote. However, in the case of direct marketing, you already have created the customer profile, and they are the ones that are interested in your product.
Every business owner dreams of connecting with customers interested in their products or services for better sales. Direct marketing gives the business the opportunity to fulfill this dream and churn out more profits in the long run with success.
According to Daniel Klibanoff, once your customer has accepted the business offer you have sent via direct marketing, this becomes a signal for your business to send out similar offers to the customer in the future as well!
